Stand Out
for Content Company Founders

In A Crowded And Uncertain Market
Transform Your Creative Business Into A premium Acquisition Target

Who Am I?

In my late twenties I was working as a TV producer for a British channel that came off air. Overnight I was out of work and broke.
So, I started my first business from my bedroom in Brixton in London. I had no previous experience of running a company.
Eight years later, I’m happy to report, I sold my first company for a high multiple to the world’s largest production company. 
On the way, I had to learn a lot about what it takes to build and grow a business, driven by ideas, that someone will one day want to buy. I learned by making many mistakes that  cost me millions of pounds.  Mistakes I can help you avoid. 
I have created this course because I so wish that there had been a resource like this for me, when I launched my first company. 
I use my decades of experience to support and guide founders of content-driven companies, like you, who want to grow and perhaps some day sell their company.  My journey has been a life-changing experience, and my goal is to share this experience with you.
So whether you are a TV production company, a film company, a digital content creator or a game studio, I know you’ll find this programme useful. It was built specifically for you.

About My Program


Who It Is For?

Founders of content companies who want to grow or sell.


Who It Is Not For?

If you’re not willing to bring the same attitude and focus you apply to every paid project into transforming your company,

If you’re not ready to break the herd mentality,

If you’re not willing to commit the time, energy and money into the one job only you can do,

Then this programme is not for you.

Module One

It’s All About You


Become the leader you need to be to attract high quality team- members, advisers, clients and ultimately investors or buyers.


Your self doubt is human. But it’s not helpful to building or selling a business which at it’s core is based on you. Stuck in a place where you don’t feel successful, you’ll never build, grow and sell successfully.

Feeling deep down that you are good enough, that you are worth it, will transform the choices you make, the caliber of people and the value of the work you attract. 

Through a series of powerful daily exercises, you will discover how to banish self doubt and become a magnet for greater success.

Module Two

Define Success


Define exactly what success looks like for your business. Make the jump from safe to fearless. Turn business into a winning game with measurable goals.


If you are stuck in fear of failure, then you will never succeed. When we protect ourselves from failing, we stop taking risks. Yet risk taking and experimentation are vital to your success.

In this module we explore the distinction of detachment. We case study successful entrepreneurs who have failed multiple times and find “Crew Mates” to counter the saboteur voice in your head.

Module Three

Break From The Herd


Increase clients’ and end-consumers’ trust in your company’s brand – and make your business more desirable – by defining what you do best.


Are you afraid your business is not unique, special, or desirable enough for anyone to want to buy?

Stuck here, you won’t ever attract investment or sell. No one wants to buy from something ordinary, or invest in it. In this module you will define your company’s specialty niche and create an impactful mission statement.

Module Four

Standing Out


Make your business stand out by taking a stand with a purpose statement that attracts.


Ever wonder why you do what you do?  We are drawn to people and businesses with values that resonate with our own.

In this module you will give voice to what matters most to you as the founder and articulate your company’s values in a way that attracts clients, colleagues, and ultimately a buyer.

Module Five

Who Are Your Clients Really?


Transform your relationships with your clients by learning how to forge deeper, more productive relationships.


How many of your clients view you as a favoured supplier?

Discover why fewer clients who feel well served will do more for your business than multiple clients whose needs you cannot fully service.

If you think you already know how to service your clients, you may be surprised.

Module Six

Share The Load


Discover how having the right people attached to your project can transform your ability to make a sale.


Are you or your partners exactly the people who buyers trust most – and want to say yes to – in every area of your company’s business?

In this module your will discover how working with people who have more experience, more skills, or more connections than you will drive more sales for your business.

Module Seven

Your Biggest Project


Your business will have the systems in place to grow, become more profitable, and sell.


Your company itself requires more focus than any paid project. Learn how your team-mates can be incentivised to build a more profitable business.

Discover how to quickly institute systems, meetings, and procedures that will take away growing pains in the future and make your business a more desirable acquisition target.

Module Eight

The Next Level


Master a future-oriented practice that will drive your company’s long-term growth and sustainability.


Do you currently have the network of personal contacts required to grow and sell your business?

In this module, you’ll discover how to leverage the brands of successful leaders to take your company to the next level.

Module Nine

Company For Sale


Break the herd mentality. Discover the big unmet needs which hold the key to your company’s future.


The market is crowded – the economy is uncertain. This can be an excuse for you to give up… or work 10x harder.

Working 10x harder won’t bring you success, and neither will giving up. In this module, we will look at what buyers are most focused on and how to start implementing changes to make your company a more desirable acquisition target.

Ready to enrol?

Book in a call with us now. We’ll have a conversation to understand your goals, and if Standout is the right course for you.

Want more information?

That’s great! Click here to book a slot on a free webinar, which will give you some amazing value as well as walking you through how Standout can help you.

Not sure yet?

That’s alright. I run fortnightly live Q&A sessions for founders of content-driven companies, where you can submit your questions beforehand for me to answer anonymously, or you can type a question during the live session. Sign up below!